Brave New World

New Media in PR, communication and society – unlimited opportunities?

Talking nonsense?

A few weeks ago I joined Twitter – finally. But still, I do not really get the point of it to be honest. Maybe that is why I am a quiet infrequent user of it. And that again might be the reason why I do not get the point of it.

But now I have learned about a new tool in combination with Twitter which ranks the popularity of the political parties in Germany with regard to the “Bundestagswahl 2009”, which will take place in September.

Here is how it works: if Twitter users in Germany post their tweets, they put the name of the party at the end of their tweet and combine it with the hashtag and a minus or plus, depending on their opinion. This is then used to create a bar chart, which can be viewed on a weekly or daily basis.
I found that quiet interesting, as I generally believe that as a massive part of the general communication moved to the Web, the political communication should as well. And like Barack Obama proved, this can be very successful.

The Wahlgetwitter (election twittering), what it is called, might not be very representative yet, but regarding the 27.000 people who use twitter actively in Germany, there is definitely potential for an effective use of it.

Using twitter like that seems a bit more to the point and might encourage an actual communication about something which really matters and where everybody could profit from.
It might be platitudes, which make twitter looking a bit pointless – although that is what it actually asks for: What are you doing?

Maybe that should not be taken too literal…