Brave New World

New Media in PR, communication and society – unlimited opportunities?

Spokeo.com – Spykeo.com?

Imagine sitting on your computer, uncovering personal photos, videos, and secrets of other people… tempting?

Well, spokeo.com promotes itself by guaranteeing exactly this.

The Web does not only let emerge new words, as it seems it also gives people ideas for new businesses.
Through a comment of one of my former posts (Does Facebook reflect my reputation?) I became aware of a webpage that offers a detailed “research” on your friends, nearly in real time. It provides the possibility to follow your friends on all of their Internet activities. The user of spokeo.com is asked to provide his Email password, which is used by the server to compare the address book of this particular email address. Those addresses again are used to check out the Internet activities of the friends. The friends, however, will never find out that they were spied on – if friends is still the right expression here.

To learn more about spokeo.com watch this.

To be honest, I find this idea quiet mental and I kind of see some ethical problems here.

First of all, why would someone need to spy on his friends? That would show that this person would have lost any real social contact and the ability to communicate. Besides the fact that status updates and photos in several kinds of social media already reveal a lot about someone. But these updates are made conciously and with the purpose to be seen rather than being spied out secretly.

Additional, wouldn’t this undermine the open and democratic character of Web 2.0?

I guess it just shows again: despite the tempting freedom Web 2.0 seems to offer, it has to be taken with caution. Because the less you expose about yourself, the less can be found.

And when someone really wants to know more about you – there is still something called face-to-face communication…

Desocialisation or Education?

In March 2009 the Guardian reported about the draft for a new curriculum for primary school. It intends that pupils should be taught on how to use social media tools like Twitter and Weblogs as well as how to use Wikipedia as an information source. The worst on this proposal is that it is not an additional subject rather than a replacement for traditional lessons. It is thought to put less emphasise on science, history and geography.

That does not sound good to me to be honest: although a huge part of our communication might be transferred to the Internet, I do not really see a reason in not knowing where we come from and how the society and the world we live in developed to what it is now.

Would it not be important to have knowledge about other parts of the earth, other cultures and how history unifies and separates countries? Especially regarding the Web, where communication happens all over the world easily and where lots of different culture can be unified in communication.

As a research revealed, one in six children spend more than three hours a day in the Internet and a quarter of five-years old have Internet access in their rooms.

This shows that social media has become a naturally part of our lives, as well for young people. They will use these tools anyway, but they will possibly not teach themselves about history. When teaching them something about the Web, I think it would be much more important to make them sensitive for the risks the Web holds for them. And maybe on how to communicate outside the Web…

Talking nonsense?

A few weeks ago I joined Twitter – finally. But still, I do not really get the point of it to be honest. Maybe that is why I am a quiet infrequent user of it. And that again might be the reason why I do not get the point of it.

But now I have learned about a new tool in combination with Twitter which ranks the popularity of the political parties in Germany with regard to the “Bundestagswahl 2009”, which will take place in September.

Here is how it works: if Twitter users in Germany post their tweets, they put the name of the party at the end of their tweet and combine it with the hashtag and a minus or plus, depending on their opinion. This is then used to create a bar chart, which can be viewed on a weekly or daily basis.
I found that quiet interesting, as I generally believe that as a massive part of the general communication moved to the Web, the political communication should as well. And like Barack Obama proved, this can be very successful.

The Wahlgetwitter (election twittering), what it is called, might not be very representative yet, but regarding the 27.000 people who use twitter actively in Germany, there is definitely potential for an effective use of it.

Using twitter like that seems a bit more to the point and might encourage an actual communication about something which really matters and where everybody could profit from.
It might be platitudes, which make twitter looking a bit pointless – although that is what it actually asks for: What are you doing?

Maybe that should not be taken too literal…