The Skype Nomad
A year ago, Skype launched its “The Skype Nomad”. The story behind this is an Australian writer, Rebecca Campbell, known as the Nomad who travelled around the world, followed digital by lots of fans.
The 26 year old travelled around the world in 33 days, without stopping. Not even to sleep or eat. She slept and ate on the aeroplane or in the train and travelled like this through 15 countries like China, Australia, the US, Italy, Estonia, UK and many more. She not just used traditional ways of travelling but also a hot air balloon, dog sleds and bumboats.
The mission Skype followed by this was to make people aware of the ability it provides to keep in touch all over the world, everytime.
Rebecca Campbell not only told people about her latest adventures in her blog, she also kept in touch with everybody who was interested through a number of Skype enabled gadgets. Additional, she had a Facebook and a Myspace page.
Skype never used traditional advertising tools, but it has over 309 million users all over the world.
I’m a Skype user myself and especially whilst studying abroad it helps me keeping in touch with friends and family at home, but it also helps organising some group work for uni for example.
I think Skype found a really suitable way to point out its advantages and character, but showed as well how all the other social media tools enable people all over the world to keep in touch.
